Tuesday, September 20, 2005

Branded event uses SMS ticket system

The Weekend at Daves events, organised by Brand Events in association with Nuts magazine, will take place in several cities across the world, including Dublin, Monaco, Sydney and Las Vegas. Each event zone will feature a range of activities and celebrity guests, including Abi Titmuss and England goalkeeper Paul Robinson.
The Wireless Brand Channels Redeemit technology will be used to cater for more than 10,000 mobile tickets to the UK event in London. Tickets for the event will be promoted through various media titles including News of the World, West Ham’s match programme, Ministry of Sound and Virgin Radio. After texting a short code number, customers will receive a Redeemit mobile ticket.

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