SMS me a BEER
According to business statements, this company and this other company will soon enable your down-the-corner beer place to SMS you free beer offers (they can also send me free Bailey's or free White Russians, for that matter) straight to your mobile phone, by SMS. This will take off in the UK but will probably spread to other parts of the world as well.
The SMS will also tell you when to bring your free SMS coupon, and, why not, what do you have to do for it (stand on your hands for 30 secs or bring 2 more friends?:).
This isn't the first time SMSes and beer have crossed paths. Not since Buymeabeer.com opened for business on the web(on the .uk web at least). Here you can send beer (or other few drinks) to your friends by sms and to redeem them they have to go to the nearest "Corney& Barrow" bar and show the SMS with the code.
What can I say? www.beeresponsible.com then!!!