Greater London Authority launches SMS service to promote events

[Via Daily Digital News from Brand Republic]
The Greater London Authority has come out with a new SMS service to promote events such as the Mayor's State of London conference. The initiative started by encouraging the public to text a short code for tickets and a map to the annual conference, where Londoners can mingle with the capital's decision makers.

This is an exciting new venture for the London government. We now have an opportunity to use the mobile medium to make it even easier for Londoners to attend our events,

said Mayor Ken Livingstone. The event is the first to be promoted though the GLA's new Ticket Request by SMS service.