Insurance via sms

Selling insurance via sms! That’s a good one. The story goes that a company called Text2Insure is planning to do that in the UK. They are the first to sell via SMS text messaging. The service is available through a regular mobile phone and promises to provide quotes to your phone within 60 seconds. The company started selling Hastings Direct-branded travel insurance through this new channel late yesterday afternoon and plans to expand into other forms of general insurance in the future.
Launched in 1997, the latter offers car, motorcycle and home insurance and now has over 750,000 policyholders, over 1300 staff and handles in excess of 3 million enquiries each year, according to the company.
Research carried out for the group found that nearly a quarter of mobile users would consider taking out insurance through a text messaging service.
[Via BiosMagazine]