Calling all worlds of fun visitors: Gimmick may be the first

World of Fun in Kansas has set up the amusement park industry's first text messaging service for customers. So they say… "Text Connection" delivers up to 10 messages daily to the personal cell phones of park guests, with tips on live show times, short ride lines, and other park attractions and deals. Visitors can sign up for the free service up to two weeks in advance, or at the gate as they enter the park.
This week, for instance, messages urged visitors to "take a break from the heat" in the park's air-conditioned restaurants, theaters and arcades.

We are always looking for fresh and fun ways to help our guests enjoy their visit even more,

said Worlds of Fun marketing director Chris Ozimek.
P.s. I’ll call this a ‘thing’ between communicating and spamming.
[Via Wichita Eagle]