Indian director starts SMS campaign to get his film on the screens

An Indian film called "Black Friday", based on the Mumbai blasts of 2003, is promoted through an SMS campaign. Director Anurag Kashyap's friends are lobbying hard through text messaging to ensure that his film gets a release. The movie, based on a book of the same name, is the subject of a long court battle concerning its release, which has been stayed by the Mumbai High Court.
Kashyap's old-time friends from his theatre days have come forward to lobby for the film's release through an SMS campaign, which will generate a signature campaign.