BIGresearch Examines Text Messaging
BIGresearch’s study on texting came out with this conclusion. The 18- to 24-year-olds are leading the pack in text messaging on cell phones, but the occasional use of 29 percent among the 25- to 34-year-old and 21 percent among the 35- to 54-year-old age groups is indicating a growing use-value to highly converted consumers. Text messaging among these diverse age groups appears to be an area of opportunity for advertisers and marketers when trying to reach mobile nomads, where engagement is but a glance and a thumb stroke. Over 14,000 subjects were interviewed.