Mobile 365 To Enable SMS Voting For New Reality Series On Star World, “Rock Star: INXS”

Another one of those interactivity things is getting off the ground in the Asian mobile market. Mobile 365, the mobile messaging and data services operator form SINGAPORE, announced that they will distribute SMS votes for the new reality series, ROCK STAR: INXS, premiering today on STAR WORLD. Mobile subscribers in Hong Kong, Singapore, the Philippines, and Indonesia will be able to text in their votes to designated short codes to vote for their favorite rock personality.

We are thrilled to be working with STAR WORLD on this exciting production. Voting is one of today’s most popular interactive mobile services—rousing viewer interest and interaction, generating additional revenues, and helping networks stay ahead in the ratings game,

said Matthew Talbot, Managing Director, Asia, Mobile 365.

With Mobile 365's global distribution footprint—including reach to over 500 mobile operators around the world—customers can launch and monetize compelling, interactive campaigns and mobile content on short notice.

ROCK STAR: INXS, dubbed Mark Burnett’s boldest and most ambitious production to-date, promises to take the world by storm as it sets out to find the world’s next great rock sensation to join the internationally renowned band INXS. Mark Burnett is also the creator of highly celebrated series “Survivor,” “The Apprentice,” and “The Contender.”Good luck then!
[Via Namct]