Monday, July 11, 2005

Mobile content market is booming

According to a research from LogicaCMG, consumer appetite for mobile downloads will fuel a €7.6bn market in 2006. This means that the demand for mobile downloads will triple within the next year. Currently 20 per cent of mobile phone users download mobile content with that figure rising to 60 per cent by 2006, the firms LogicaCMG's survey focused on mobile phone users in Europe, Asia Pacific, North and South America. They also found that the spending habits of mobile phone users will rise in the coming twelve months. The average monthly spend on mobile downloads per subscriber is €6.32 with 40 per cent of those surveyed expecting to increase their spending in the future.
The most popular downloads in the mobile content marketplace are ringtones, music and games. Apparently, 50 per cent of consumers are concerned about security, while 40 per cent were worried about overpriced content and mobile fraud.

This survey proves that a substantial market for mobile content exists, with great opportunities for mobile operators worldwide,
said Paul Gleeson, chief operating officer at LogicaCMG global telecoms.
Mobile phone users are starting to experiment with their phones' capabilities but, drawing a parallel with the popular SMS experience, it is clear that the service needs to be simple, safe and intuitive from initial browsing through to payment and download.

[Via The Register]


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