Mobile tracking service goes on sale in UK

KidsOK, a service allowing parents to locate their child using a mobile phone, has gone on sale in the UK today. Endorsed by children's charity Kidscape, KidsOK mobile phone location packs will be available in outlets across the UK including selected Arcadia Outfit, Comet Destination, Bhs, Boots, Millets, Blacks and The Link stores.
The service offers parents an alternative to sending “embarrassing” calls or text messages to their children while they are with friends. Parents can 'ping' their child's mobile by sending a text message to 60777 including the child’s name, for example “ping mark”. The service costs £39.95 per year and allows 3 phones to be registered and includes 10 'pings'. Additional bundles of 'pings' can also be purchased.
P.s. So, I guess this means the usage of this digital leash is the next step in controlling a kid’s space. Ping the kid, don’t buzz him! Nice indeed!
[Via Netimperative]