SMS Pprompts for pediamed acne treatment

A new SMS service aims to remind forgetful teenagers to take their acne medicine. Is this real? Come on…Ok, the incredible marketing story goes on… PediaMed has set up a Mobile Compliance Program – 8TDAZE, for their suffering customers undergoing Tazorac acne treatment.
P.s. I guess the company really believed the global survey from the Wireless World Forum (W2F) that inferred SMS text messages are the most effective means of communication for this age group.
[via Cosmetics Design]