Monday, August 01, 2005

Between 15 and 24

According to Digital Marketing, american women are more likely to text than men. Apparently, consumers aged between 15 and 24 years are the fuel that will keep text messaging going up…and also internet on mobile phones. However (more surprisingly) young women are more likely than their male counterparts to use a computer and more likely to own a mobile phone and use it for text messaging. Mobile phones, MP3 players and hand-held computer devices continue to threaten the traditional hold of the clothing industry on spending in the youth market. This "youth market has a spending power of USD485 billion", Packaged Facts estimates.
Complete report


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