Sms gets Backstreet boys fans buzzing
Backstreet Boys backup managing team is trying to get them boys some bucks using some text messaging marketing stuff. Hopefully, the Backstreet Boys concert tour will get the fans’ 'thumbing'.
During the Never Gone Tour, which kicked off July 22, fans can send text messages to the group, which the pop band reads and posts on an overhead screen at the shows. Fans can also send a short-message code and receive behind-the-scenes footage from the tour.
Attendees at the July 30 show at Jones Beach in Wantagh, NY, show sent 1,637 text messages. Through Aug. 10 the promotion generated more than $25,000 in sales for the boy band, which is sponsoring the SMS promotion, according to Chicago-based Vibes Media, which handles the promotion.
On-stage and at-venue signage alerts concert-goers to send their messages for the Backstreet Boys to the shortcode 36888. The signage also lets fans know that by texting the word "PEEK" to the same shortcode, they will receive live pictures of the band directly to their phones. Fans are also alerted about their text options through the Backstreet Boys Web site.
P.s. All messages sent to the Backstreet Boys cost $2.99 each. Sounds pretty cheap ha? Switching from music to texting interactivity with fans…smart, very smart.
[Via Promomagazine ]