Fundraiser campaign through SMS
The Samaritans charity is encouraging londoners to donate money by text message and sponsoring a fundraiser by the name of Dave, who is competing in the London Marathon next weekend. People wishing to sponsor Dave, who is running the marathon dressed as a computer, can text the keyword "DAVE" to the shortcode 88222, and £3 will be billed directly to the donor's phone bill and passed to Samaritans. The donor then receives a text thanking them in return.
It is the first text donation campaign run by the charity, which aims to prevent suicides and help people through depression.
Gina Allen, sales director at Wireless Information Network (campaign's managing company) said: "Donating by text can be incredibly successful. This is largely due to the convenience and simplicity of the mechanic, coupled with the fact that the amount donated is fixed and relatively small."