Tuesday, May 10, 2005

Reasons to consider SMS

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As an organisation, the use of SMS may seem too innovative or unprofessional. So why are "forward-thinking" organisations throughout the world welcoming SMS open-heartedly? What's so good about SMS?
We have compiled for you a list of popular reasons why SMS are so widely used.

1. SMS is popular and well-established
To begin with, SMS is VERY popular; each day billions of text-messages fly from phone to phone. In the UK, for example, people send each other over 83 million messages each day. These facts show that SMS is not something new any more. It's a well-established method of communication, and is no longer just an extra function on a mobile phone.

2. Anytime / Anywhere
The most important aspect of SMS is its unique ability to reach anyone, anytime, anywhere and because there are no barriers in-between the sender and the receiver, every message is almost always read.

3. SMS is a great friendship-marketing tool
As SMS is a personal method of communication, organisations can use features like message personalisation to communicate with their clients & staff in a friendly manner, making each recipient feel as if their messages were individually written and sent to them alone.

4. SMS is reliable
Messages sent through reliable gateways are usually delivered within seconds and provide real-time delivery reports. Key word here is 'reliable', because it might possible to route messages through offshore networks on the other side of the world and whilst their prices might be low, so is their reliability.

5. The Economics Make Sense
SMS is one of the most cost-effective methods of communication out there, and its financial benefits are numerous. Just imagine how much time you need to contact thousands of people by post and how much it would cost. SMS can do all of that in less than 10 minutes in a tiny fraction of the cost. Also, if your organisation uses a database, website or a specialised piece of software, they can easily be SMS-enabled to trigger messages on particular events allowing you to take advantage of SMS without actually doing anything yourself.

Got the message yet?
Having read this, you would have begun to understand that the only reason many organisations haven't begun to use SMS is neophobia.

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