Wednesday, June 01, 2005

Film reviews by sms

Receiving film reviews via sms? Where else could this happen but in Bollywood. Apart from reviews, cellphones may also provide release details, box office collections and audio trailers on demand. According to Internet and Online Association president Preeti Desai, out of the total entertainment content that is offered cellphones, this crucial part is missing.

There is a huge demand for this type of content and will be widely available over a period of time. However, film producers will have to take initiatives towards this
, Ms Desai added. At present, Hungama Mobile offers film reviews via SMS. It is shortly planning other services which also includes box office collections of films. This will help movie buffs make better decisions on ticket bookings. Cellular operators currently offer similar services to subscribers including theatre details.
We also offer movie and music reviews where a subscriber can dial a number and hear the recorded voice review
, a BPL Mobile spokesperson said. Film producers see good scope for these services.
Information is vital for both the industry and consumers. Box office results via SMS may be negative for some, but it will be good for the industry as a whole
, said Tips Industries, managing director Kumar Taurani.
P.s. Who said the sms has nothing to do with the culture and film industry? Hmmm.


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