LoyaltyGate adds FFP balance request by SMS

[Via The Wise Marketer]

Here’s another story about the ‘flying sms’. The frequent ‘ high flyers’ of three airlines can now check their loyalty mileage account balance using their mobile phone, and earn miles when they do so (once per day). The loyalty program provider Loyalty Gate Ltd has developed the new facility for the frequent flyer programs of SWISS (Swiss TravelClub), SN Brussels Airlines (Privilege), and TAP Portugal (Victoria). The new mobile phone mileage balance checking service has been available for Privilege members since mid-May 2005, and already receives 100+ enquiries per day. From June 2005 Swiss TravelClub is also making the service available to its members, while Victoria will follow in July 2005.