Wednesday, June 15, 2005

You can send a SMS to God!

Jews in Israel send their prayers by SMS to rabbis, while the Vatican hands out Pope's "Thought of the Day" through SMS. It’s India’s turn to join the act…A mobile company in Mumbai has started a service through which people can send prayers by sms to a Lord Ganesha Temple. Even the new age gurus are not far behind in using the mobile platform to spread their message. Deepak Chopra is offering his "The Seven Spiritual Laws" in the United States in the form of quotes, inspirational messages, images and tips for a healthy living. There are also some SMS service by which viewers can ask their gurus for some advice on spiritual or personal aspect of their lives. These channels have an impressive line up of Godmen( or some lazy boots) who will answer your queries. Although the trend towards religious quest on mobile phones was not started in India, all indications point to the fact that the Indian mobile user is fast lapping up this concept of taking God along with him wherever he goes. Religious chain messages are a rage in India. Earlier, people used to send postcards with religious messages, asking recipients to forward them to other people for luck. Now SMS is fulfilling that need.( Can I call this a virtual religious act? Forgive me Father, for I have sinned.) Vaishali Dar who is a great devotee of Shirdi Sai Baba tends to receive at least one SMS every fortnight from one of her many friends who asks to forward the same to other people ranging from 5 to 21, to bring her luck, and she does it religiously.

You see, I know that Sai Baba or Lord Ganesha may not get angry or curse me if I do not forward the message, but I still do it because I see no harm and I don't mind spending a few rupees on it
she says. While the mobile user in India is happy with what he is getting and craving for more, it is the mobile content and service providers that are praying all the way to the bank.
[ Via Inhome ]


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