Tuesday, June 14, 2005

Nearly 2.1m text Live 8 to make it most successful SMS push

[Via Brand Republic]

Every single day, 30,000 children die, needlessly, of extreme poverty.
2.1m text messages were sent to the Live 8 ticketing competition… trying to change that shape of things. This makes the Bob Gedolf aid action the most successful text fundraiser to date.
The mobile phone firm, which managed the technology for the texting competition, reported that as of midnight on June 12, 2,060,285 entries had been received for tickets to the July 2 concert at Hyde Park in London, raising around £3 million ($5.4 million) for Live 8, which has been organized by Bob Geldof to raise awareness of global poverty.
The long walk to justice continues.


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